GROWING YOUR BUSINESS IS OUR BUSINESS

Clients We Work For

Are you happy with your current marketing agency?

 
 With Snax you will:
 
Rank High on Google
Show Up for Search Results
Improve Your Webpages
Fix Your Technical SEO
Get The ROI You Deserve

What Type OF SEO IS RIGHT FOR MY BUSINESS?

Local SEO

Businesses serving a specific area need to perfect local SEO best practices so their nearby customers can easily find them.

National SEO

National brands and eCommerce websites need to compete for search rankings across the country with a powerful SEO strategy

International SEO

Selling products and services around the world requires SEO tactics that cover multiple languages and cultures.

Are you ready to grow your business Online?

SEO is short for search engine optimization. This is the practice to have your website pages listed at the top of organic search results. This includes designing website pages in a way that satisfies keywords entered into a search engine, so that customers find what they are search for on the internet.

 Google is by far the world’s most popular search engine–using the world’s most complicated algorithm–and SEO pros also point to Google when they speak about search engines in general. We’ll talk a lot about what Google “wants” and some of it will seem thorough and complicated. Yet there is one basic concept to bear in mind about SEO: Google needs to provide the user with the best experience. SEO is not about tricking the algorithm. It’s about generating interest. When you want people to visit your website you need a website worth visiting.

WHY DO I NEED SEO?

Search engine optimization is important for any company that attempts to draw traffic to a website. Ninety-three per cent of all web traffic originates in search engines. Whatever kind of website you run, you should invest in SEO efforts, whether you invest with time or money. You may be able to do SEO in-house if you have a dedicated team of SEO strategists, content creators, designers , developers and data analytics professionals. Nonetheless, in-house SEO isn’t feasible for most companies. This is where we are coming in.

Snax Media started as a video production company, and we’ve grown to include a full suite of digital market services for a wide range of clients. We know SEO inside and out, and we tailor our work to suit our customers needs.

LEARN SEO BASICS

Keyword Research

Many strategies for SEO begin with keyword analysis. SEO pros use software to see the importance of keywords, such as Google Advertising, SEMrush and many others. There is search frequency, the average number of times a keyword is searched annually, and cost per click (CPC) from historical PPC bidding, which provides an idea of the monetary benefit of getting a single user via a keyword to your site.


A knowledge keyword like “rangers roster” does not have a CPC, as the user is only searching for the roster of a baseball team. The recipient gets the news and leaves. “Rangers tickets” will have a much higher CPC, since after landing on a website, the user would most likely purchase game tickets.

Deciding which keywords to focus on forms the community of pages that you are going to build and optimize. Do not choose just one keyword for a given page; it is clever to have a list of secondary keywords that help flesh out your page’s subject. When reviewing pages, Google searches for keywords that are linked to other keywords as a guide to how important your page is.

 

 

A knowledge keyword like “rangers roster” does not have a CPC, as the user is only searching for the roster of a baseball team. The recipient gets the news and leaves. “Rangers tickets” will have a much higher CPC, since after landing on a website, the user would most likely purchase game tickets.

On-Page Optimization

You can build the content of your pages once you’ve got keywords to target. Antique SEO guidelines will tell you to use force-feed the keyword as much as possible into your text. Search engines were less powerful in an earlier period and that technique worked. Google and other search engines are not going in for that these days. “Keyword stuffing” doesn’t have any meaning. It’s a “knocking on the search engine” type. Don’t try tricking Google. The basic rule is to satisfy demand from the customer.

 

For many content writers writing SEO-friendly content can be a tricky proposition. Google constantly advises websites to use the target audience’s natural language. Using keywords liberally — it’s reasonable that the URL, meta title, meta definition, H1 heading, and body content of your keyword should appear — but don’t overdo it. When you have a list of secondary keywords, do not jam them into the content they are not part of. The guideline has yet to satisfy the question, even with secondary keywords.

Site Organization

Websites should be well designed, for users and search engines alike. As a website manager, to help users navigate the site, you want to use navigation links at the top of the pages and text links within content. Logically, all links should be put, with text transparent to the user. Usually links contain keywords that suit the link ‘s destination, which assists the SEO efforts. One helpful guideline is to picture a web page with all the removed content, except for the links. Do users know where each connection do take them, without the benefit of the context?


Ideal organization of sites requires good planning from the very beginning. Determine the key details or product categories that you are selling. In particular, eCommerce sites tend to be very broad and include several categories. Using a layout of URLs that represents the search intent, user interface and keyword strategy.

Backlinks

Also referred to as “external links” and “off-page SEO,” backlinks are links to your site that run from other pages. Backlinks give Google a major indication of your site’s popularity and credibility amongst the rest of the online world. When other sites point to your site and are able to send users there, your site would have to be pretty high. 1SEO provides link-building projects, either as part of or by itself of the SEO services bundle. Learn more about SEO link-building.

 

SEO pros use software like Majestic or Ahrefs to look at all the backlinks you have on your web. Not every relation has equal meaning. Links from reputable, high-traffic sites should help your SEO even more than those from sites with less credibility. Metrics such as the “confidence flow” and the “citation flow” help measure the backlink profile’s total worth.

 

In the last ten years Google has significantly enhanced its understanding of backlinks. During more primitive times, websites effectively “gamed the machine” by having their links put on sites called “link farms.” These days, Google will quickly detect this black hat SEO technique and will possibly enforce a manual penalty on your site which is disastrous for your rankings and a pain to repair.

LOCAL SEO

There are a few more SEO steps to take for local businesses. You’ve probably searched for something like “salon” or “shoe shop” and got business search results in your city, giving you easy access to the venue, phone number, business hours, driving directions and reviews.

 

Local SEO includes building a Google My Business profile and ensuring the company is listed on social media channels and aggregation sites. Positive feedback will help your company exceed your competition. You should be in keeping with your detail, such as location and hours. Some websites will customize their pages to include localized keywords that will help users and search engines understand where your company operates. Through its local SEO Snax has supported thousands of businesses. For more details, see our Local SEO page.